As the previous PR officer, now Co-President, for one of UT Austin’s largest social art organizations, I designed social media posts that bring meetings to life. Drawing inspiration from past presidents’ mascot designs and the previous PR officer’s Instagram aesthetic and palette, I kept the original spirit of her work while enhancing variety of our digital flyers by making fun visual stories in each Instagram post on a weekly basis using our club mascots. I believe character and authenticity matters in branding, and I wanted to convey that through my work as a PR.